Retailers are constantly seeking innovative ways to maximize the customer experience. Recent studies indicate that scent has a powerful role in shaping consumer feelings. A compelling case study demonstrates this by https://www.diigo.com/item/note/acyjp/degx?k=a5ac870a6df4041af7c92f9e0fdf48c6
Discovering the Power of Scent: A Case Study on Retail Experience Enhancement
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